Work: Viral Marketing
You're seeing all the projects where I used my Viral Marketing skills. If you'd like to see something else, click on one of the links below.
Internship Website and Video
Client: Bernstein-Rein Advertising
The idea we came up with for the 2008 BR Internship campaign was "Interns Make History." Think of all the great contributions interns have made in the past. Maybe Christopher Columbus' intern, or George Washington's intern or other possibly-maybe-fictional interns. The video we made is a short story about Abraham Lincoln's intern. I did the audio production, animation and designed the one-page site.
Disciplines Used: Flash, Design, CSS, XHTML, Viral Marketing
Launch Project
The Office – Corner Hit
Client: Myself
If you haven't watched The Office on NBC, you need to drop whatever you're doing right now and go watch some episodes. In the opening of one of the episodes, everyone is watching one of those infamous 'bouncing square' screensavers and anxiously waiting for the square to hit the very corner of the screen. I thought it was so funny that I re-created the screen saver in Flash the next day. I wanted to see if I could get it to 'go viral' so I did my own blog seeding and created a downloadable screensaver as well as a widget that people can embed on their MySpace or Facebook page. It was a big success. I received almost 40,000 unique visitors in October and November.
Disciplines Used: Actionscript, Flash, Design, CSS, XHTML, Viral Marketing
Launch Project
C3 Pass-Along Thoughts
Client: C3
C3 developed a packets of month-themed postcards that they gave to vendors and clients as promotional materials. The task for this project was to translate these postcards into an effective viral online campaign. Each month, C3's mailing list would receive a link to that month's online postcard animation where they could easily send the same postcard to their friends. Instead of doing an animation with a beginning-middle-end, I decided to use Actionscript to create some type of perpetual motion in many of the cards.
Disciplines Used: PHP, Actionscript, Flash, CSS, XHTML, Viral Marketing