McDonald's McCafé Spin Art
2009 Addy Award Winner - Gold
I had a lot of fun developing this microsite to promote McDonald’s coffee. The concept is based on spin art. Instead of paint, users drip chocolate onto a spinning cup of coffee topped with frothed milk. You can save your creation to the gallery and each spin art piece gets its own permalink that you can share with your friends.
I also developed banner ads that recreate the same functionality in expandable ad units. The banners performed amazingly well. The interaction rate and interaction time were both more than double PointRoll’s benchmark.
Check out the site: mccafespinart.com